Visit to the Medwood Athens exhibition for Alvic’s new launches
We are pleased to share that our close and long-standing collaboration with ALVIC was highlighted at the Medwood exhibition in Athens, where they were presented their latest launches from April 1 to 4, 2022. As one of the most significant events in the construction industry of Southeast Europe, the exhibition provided a platform for industry professionals, architects, decorators, and designers to learn about new innovations, designs, and emerging international trends.
ALVIC, the leading manufacturer and distributor of panels for kitchens, bathrooms, offices, and homes, was represented by its official distributors in the country, presenting new products with High Gloss – Luxe, Matte – Zenit or Embossed Finishes – Syncron. These new finishes bring the latest trends to the market and expand an extensive range with new innovative proposals.
One of the highlights was the Pigments Collection, which includes five new modern shades with a silky texture inspired by the natural source of origin of each color. Ginger, Arena, Almagra, Camel, and Tortora are the new additions that have been well-received and have already made a name for themselves among the collections. The Pigments Collection 2022 is available in the Zénit range, a super matt lacquered surface on MDF board based on an innovative technology that provides high resistance to scratches and abrasions, a silky texture, and a finish that does not leave fingerprints. Other monochromes, such as Verde Salvia or Azul Marino, as well as the embossed designs in Syncron technology from the Royal Old Oak, Titán, or Nogal Rosales collections, also made a comeback as modern decorative proposals.
With over two hundred entries from exhibitors and more than ten thousand visitors from all over the world, the Medwood exhibition in Athens was a resounding success. We are proud to have represented ALVIC and showcased their latest innovations to a discerning audience of industry professionals and design enthusiasts.